Digital Commerce Overview

Surveys globally indicate digital would be the preferred channel for customers to buy in post-covid world across categories be it essentials, lifestyle, luxury, impulse and high-value products. Even the digitally resistant, technology averse segment of customers would continue to embrace online shopping. Consumers are more inclined than ever to shop online, creating ideal conditions for businesses to fast-track and launch new experience-driven mobile apps, sites, and digital touchpoints across platforms. Businesses that are agile in adopting and delivering digital experiences to their customers are more likely to thrive in the new normal.    

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